Yesterday CCTV Finance posted this article:
[iPhone 6 exposed: actual cost only 1227 yuan!] On one hand, Apple announced fourth fiscal quarter revenue of $42.123 billion; on the other hand, news broke that the iPhone 6, which is being scalped for tens of thousands of yuan in mainland China, actually costs only 1227 yuan. It is also rumored in the industry that Foxconn only earns 25 yuan per unit, while Apple's profit margin is as high as 70%. Some netizens directly point out that with such low cost and such high selling price, Apple is simply robbing money.
Netizens' imaginations ran wild, with all kinds of master replies:
By your logic, a Windows system disc costs only 2 yuan, yet sells for thousands of yuan; a Note 4 costs only a thousand yuan, yet sells for four to five thousand; a dozen seconds of CCTV advertising costs less than ten thousand yuan, yet sells for millions. That's just robbery. Please, criticize with more skill.
After reading this, I was also full of curses. They don't report on housing prices in our own country, don't report on healthcare, don't report on education, but instead talk about the iPhone 6. I bought the 64GB domestic iPhone 6 for 6088. Whether it's expensive or not aside, I think this money is far more worth it than spending 600 on a cold that wasn't even cured.
A house in a prime location in Beijing costs just a few bricks and cement. How much is the actual cost? Why does it sell for millions or even tens of millions, and people still scramble to buy it? And you call yourself CCTV Finance? Aren't you ashamed to say this?
Isn't technology worth anything? Calculating costs this way just makes me laugh. The editor types words every day, costing only a bit of electricity. Even paying 500 a month would be a loss.
A dozen seconds of CCTV advertising costs less than ten thousand yuan, yet sells for millions. It's simply robbery.
The cost of a dozen seconds of CCTV advertising during prime time in the evening is as follows: electricity cost 0.3 yuan, and since electricity prices recently rose, I'll generously calculate 0.15 yuan more, totaling 0.45 yuan. But they charge 8000 yuan per second. It is reported that an advertising agency only earns 2000 yuan for making an ad, while CCTV's profit margin is over 99.9%. Some netizens pointed out that CCTV is no longer just robbing money, but exploiting.
Damn, a 100-square-meter house costs 300,000 at cost, plus labor and such it's still no more than 450,000, yet it sells for over a million! If that's robbing money, then this is robbing a damn bank?
Other people's R&D costs, intellectual property, patents, etc. all cost money. If you can't make it yourself, fine. But with all this babbling ability, besides copying, why don't you make a good product? If you make it, I'll definitely buy it. With this sour-grapes mentality, when will you ever make progress?
I've never understood why they write and spread these negative articles that have no value to readers at all. If you don't know how to discern, a well-designed trap is right around the corner. iPhone = design + hardware + software + others. Doesn't design cost money? Doesn't software cost money? Doesn't logistics cost money? Doesn't marketing cost money? Doesn't tax cost money? A pig simply cannot calculate "how much does design cost" or "how much do the included operating system and software cost."
Heh, it is said that ICBC's profits surpassed Apple's. I wonder what it has.
Shocking secret! The actual cost of a 100-yuan RMB bill is only 0.2 yuan!
Based on a selling price of 5000, VAT is 726 yuan, and urban construction tax, education surcharge, and local education surcharge total 87 yuan. Not counting selling expenses and management expenses, and using your claimed cost of 1227, you still have to pay 740 yuan in corporate income tax. See? Taxes total 1553 yuan, which is even higher than the cost. Liberal-arts-major reporter, let's play with the numbers?
Please next time change "some netizens directly point out" to "some netizens fabricated by us directly point out," or "some netizens disguised by our CCTV employees directly point out," or "some netizen we found with great difficulty who doesn't use their brain directly points out."
Editor, go check out those high-priced oil paintings in the art market. Excluding the frame, paint, canvas, etc., the cost is less than 2000, yet one painting can sell for tens of millions!
A country that eliminates intellectuals never considers knowledge a productive force; only hard labor is a productive force. Therefore, it only produces laborers and takes pride in it.